Online Marketing Strategies – Stop Wasting Time And Become Successful Online

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online marketing strategies

Online Marketing Time Wasters You MUST Avoid to Be Successful

Having the right online marketing strategies is crucial for building your business but do you ever consider what you spend your time on every day?

Another day goes by and what have you accomplished in your business? If the answer is nothing, or not as much as you would have liked, here are several ways to reclaim your own time so that you are spending it wisely on  your business, rather than frittering it away on meaningless activities.

Remember – time is the ONE commodity you cannot get MORE of, so you use wisely.

  1. Stop wasting time on Internet marketing forums. Yes, you want to go there when you need help, when you have a question, when it's something that will further your business.

But you also want to minimize the time you spend simply answering questions, agreeing or disagreeing with the threads topic, and generally joining in just for something to do. Forums can become an avoidance tactic when you're stalling about working on your business. Use forums wisely - perhaps for online marketing strategies like forum marketing - and they can help you to succeed, rather than robbing you of valuable time you need to work in your business.

  1. Minimize the time you spend on emails. Sure it's addictive to see what the latest greatest offer is, or to see what Joe Marketer is up to. But the more lists you are subscribed to, and the more emails you open and read, the less time you have to do the things you SHOULD be doing instead.

If you need to, pare down the number of marketers you subscribe to, and only stay on the lists of those that help you with your own online marketing strategies. This tactic alone can save you as much as an hour a day.

  1. Make a list of every IM product you've purchased in the last six months, and note beside each one whether or not you've read the product and used the product. The results may surprise you.

Add to that list how much you spent on each product and then add them all up. How much did you spend? How much of it was a waste of your money? Look at the money you could have saved and calculate how long it takes you to earn that much money.

The point I'm getting to should be obvious – unless you're going to actually USE the product, then you shouldn't be wasting your time or your money on it.

  1. How many webinars do you attend each week? Again, unless the webinar actually has something to do with whatever it is you're working on right now, don't spend your time on it. Many webinars are simply glorified sales letters. Others do give great info, but unless you're going to use it, then it's simply a waste of your time.
  1. This one is so important I just HAVE to say it twice. It's a reiteration of what I said before – Only Buy Those IM Products That You Are Going To USE.

Here's why: First, let's say you purchase a 12 video package on list building. You make the transaction, you navigate to the download link, and you download, clicking on each file one by one and placing them in the folder you must made. How much time did this just take you?

Now then, you never watch the videos, never use the product – you've just spent that time AND money for nothing. It's not just a waste, it's a DOUBLE waste.

Don't get me wrong – I am NOT saying you should never buy another Internet Marketing product. Whether it's a plug-in, a program, whatever – if you're going to use it within the next 30 days to build your business, then BUY IT. If not, then pass.

Once I started following these rules I wasted far less time and spent less money – AND I enjoyed less stress because I wasn't constantly pulled in several different directions at once. I was able to focus on my chosen online marketing strategies and really work on them, rather than running off to see what was happening on the forums, or buying a product with the intention of 'maybe someday possibly' using it.

Try it – and see if you don't have more time for your Internet business AND for the other things in life – like your family and fiends.


Email Marketing Strategy – The Secret to Making More Sales Through Email

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email marketing strategy

Email Marketing Strategy - The Secret to Making More Sales Through Email

You send an email to your list promoting an affiliate product, and you can tell from your autoresponder stats that a good percentage of those emails were opened. Yeah!!

But after that, it's all downhill. Only a tiny percentage of the recipients who opened their emails actually clicked the link, and of those that clicked the link only a tiny percentage of those bought.

And this wasn't some $997 product, this was a $7 product! So what happened?

You had the wrong email marketing strategy. You didn't prime them for the sale.

Sending your prospects cold to a sales page usually does not get great results. You need to tell them a little bit about WHY they should go to that page and WHY they should consider handing over their money in exchange for the product.

For example, let's say you're promoting a product on how to drive traffic. The vital part of your email marketing strategy is getting the right message in front of your prospect. Which of these email messages do you think would get the most clicks AND the most sales?

  1. You gotta see this, it's INSANE! <link>
  1. Here's a way to get more traffic that I think you're going to love. <link>
  1. I found this new video that shows how to not only get more traffic to your offers starting this afternoon – it also shows you how to convert a HIGHER PERCENTAGE of that traffic into buyers.

That's right, more traffic AND higher converting traffic.

And the method is fairly simple – it took me about 90 minutes to set up, and within 48 hours I could definitely see more traffic AND higher conversions.

See for yourself...

<link>

The third one, right?

Now why is that? It's not because it's longer – longer emails don't always produce better results than short ones.

It's because it tells the story. This story will make or break your email marketing strategy.

The first email is what we call “blind.” You have NO idea what it is or why you should click on it, and thus you probably don't.

The second one is definitely better – it tells you why to visit the link – to learn how to get more traffic.

But the third one ROCKS because it tells you exactly what to expect and gets you excited to make the click and check it out.

To get your emails acted upon, you want to make them specific – tell them exactly what benefit they can receive for clicking. No need to tell the entire story, but you do want to get them warmed up.

By whetting their appetite for the product you're promoting, you're making them receptive to the offer before they even get to the sales page. It's called preselling, and it's a vital component to getting the sale. Look at how you can incorporate preselling in your email marketing strategy and enjoy the boost to your sales and conversions!


3 Myths About Running An Internet Marketing Business

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internet marketing business

Internet Marketing Business Myths!

If you're having trouble making this whole internet marketing business thing work for you, it could be because you've bought into one or more of these lies.

And before you can make progress, you've got to bust out of this way of thinking and get back on track.

Myth #1 

You haven't succeeded because you don't know the SECRET or you don't have the MAGIC BEANS.

You've seen the headlines, you've read the copy, and you've watched it in videos. If ONLY you knew what the big marketer knew, THEN you would be a success. If ONLY you had their piece of software or their e-course, THEN you'd be a millionaire.

The truth? If you're getting distracted by lies like this, then it's no wonder why you haven't succeeded yet. There is no one big secret, magic pill or instant cash software. Attaining success is a series of small, continuous steps that lead to the goal you have in mind. And if you're constantly being pulled off the path, then it's no wonder you're having trouble reaching your destination.

Myth #2

You haven't succeeded because you don't own the push-button shortcut.

Folks, there are no push-button shortcuts. Running an internet marketing business is a series of small, continuous steps that lead to your goal. (Now where have I read that before?) And if you're getting distracted by the latest, greatest gizmo, then you're moving backwards, not forwards. You're spending your money and you're wasting your time, when you need to be investing both your time and money on moving ever closer to where you need to be.

Next time you see a sales letter for the secret to end all secrets, the magic formula to success, or the push-button shortcut that will make your bank account explode, ask yourself – will this get me closer to my goal, or will it get me distracted?

And one more thing – what is it about these copywriters who want to “Explode Your Bank Account?” I don't know about your bank, but my bank HATES anything that explodes and tends to greatly discourage that kind of thing. 😉 Maybe it would be better to simply grow our bank account at a steady rate, instead.

Myth #3 

You can easily and quickly attain the “Internet Lifestyle.”

What the heck is an Internet Lifestyle? According to sales letters, it's kicking back, doing nothing and watching the armored car roll up to your beachfront mansion.

Or it's pressing 4 keys on your keyboard and again, watching your bank account explode.

Folks, even when you become ultra successful, an Internet Marketing Business is STILL work. Unless of course you hire a staff to handle everything for you, in which case who is going to monitor the staff to see they don't run off with the business? A manager? Okay, who's going to monitor the manager? And who's going to steer your IM ship and keep it on course?

The fact is, you've got to be realistic and understand for your own benefit that Internet Marketing is hard work, and it's hardest of all when you first get started. There's a lot to learn and even more to do, and until you take action and get to work, nothing is going to happen.

And that's not to say you've got to work 12 hours a day. But you do have to work smart, and you do have to work.

One more thing: If you ever find that magic combination of 4 keys that makes you Bill Gates rich, please let me know.


How To Create An Ebook

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how to create an ebook

Almost nothing is better than having your own product because you not only keep 100% of the sale price when you sell it – you can also get affiliates to sell it for you, thus simultaneously building your list and bank account through the efforts of others.

And then there's the Warrior Forum – get WSO of the Day and you could see your list of buyers swell by a couple of thousand or more.

So would you like to know how to create an ebook quickly and easily - one that people are hungry to buy? I've compiled a list of proven methods – and none of these should take you longer than 7 days, with most taking only a few hours.

How To Create An Ebook

Interview an Expert. This is a super fast and easy way to create a product, and you don't need to have any expertise of your own. Instead you're “borrowing” the subject's knowledge and packaging it into a product.

So where do you find these experts?

Search Amazon for authors in your niche – authors are often eager for the chance to share their knowledge and plug their latest book, and so they're open to being interviewed. And on Amazon you can find an author on just about any niche topic you want to pursue.

If you're in the IM niche, search the Warrior Forum for knowledgeable marketers. WSO Pro will show you who has WSO's that are selling well. Also consider interviewing the Warriors who get WSO of the Day. To get WSO of the Day they have to pass stringent criteria, thus they tend to stand apart from the crowd of product creators on the Forum.

Look for authors on Clickbank. Clickbank is broken into niches so it's easy to search. Choose your niche and look at the gravity of each product within that niche to find something with a high gravity (100+). This means that the product is selling well, and this might be a good person to interview.

Do case studies. This is a bit different because instead of interviewing your subject on his expertise, you're asking specifically how s/he did one particular thing. For example, interviewing someone with a best selling WSO or who received WSO of the day on how they put their product together and how they achieved their success.

Use What You Know by Recording Your Own Tips and Tricks. You may not think you have skills that others want to learn, but odds are you do. Maybe you know how to write a great blog post in 10 minutes, or how to lose 50 pounds in 3 months, or how to swap out the engine on a '57 Chevy.

You can either turn this knowledge into a report or ebook, or record it as videos or audios. Once you start breaking down what you do step-by-step, you might be surprised at how much you know. And if there's a market for what you know, you've got yourself a viable product.

Don't ever discount your own knowledge. If you're in the IM niche, for example, and you've only been working in it for six months, you still know things that people who are just starting out don't know, and those things can be turned into your own unique product. You don't have to be the foremost expert in a niche – you can simply have more knowledge than the customers you'll be targeting.

Turn Your Existing Content into New Products. Have you written a bunch of articles and blog posts? Maybe you've got enough there to create your own book. Do you have videos that you've made, audios, etc? Can you package this content into a product? Repurposing your own content is a great way to make a completely self-created product very quickly.

Co-Create a Product with Someone Else. Team up with someone who has the skills you don't and vice versa. Perhaps you're a good writer and they have the knowledge, or you have the personality to make the videos and they have the background in the niche. Decide in the beginning what needs to be done and who will do what, and the deadline for completion.

The benefits here are two-fold: First, two heads and two sets of experience are better than one. And second, by working as a team you are accountable to each other, and the product is likely to get created quite quickly with no procrastination or stalling getting in the way.

All successful marketers have their own products and an ebook is one of the simplest products you can start with. Learn how to create an ebook yourself by using these simple strategies and you can start to build up your own portfolio of products.


When You Build Your Reputation It’s Priceless – So Look After It

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A few years ago a well-known marketer (who shall remain nameless) launched a new 20 page triple spaced PDF on how to make quick money online. So far so good, right? (Actually, the report was 29 pages, but the other 9 pages were pleas for testimonials and a sales letter for an upsell. And the sales letter was at the beginning of the report AND at the end of the report.)

This marketer has put out other products on the Warrior Forum and received pretty good feedback. In fact, he’s built something of a reputation for himself. So much so that the moment this WSO launched people on his list were buying it without even reading the sales letter.

But guess what? This WSO was a flop – and in fact one of the techniques he recommended would get you BANNED from the Warrior Forum if you tried to use it. (He’s since removed that technique.)

The other techniques were about as basic as telling you that if you want to live, you should breathe. I mean it’s stuff that anyone who’s been in Internet Marketing longer than 5 minutes already knows. And one of the techniques isn’t even useful anymore since Google’s latest updates. But hey, who cares, he’s making his money, right?

So what happened?

During the first few minutes of his launch one person after another wrote things like, “Whatever this guy puts out is gold – get this!”

Then those who purchased read the report. It only takes about 10 minutes to read because it’s a few pages of big font with widely spaced lines.

So next you see comments like, “I’m really disappointed,” and “Why don’t you give refunds?” and so forth.

He started taking one hit after another, and now his reputation with those buyers is shot.

Think about that – he worked for months to build his reputation, only to have it torn to shreds in one day.

Think before you act. The world really is watching you.


Why Fake It Till You Make It Is Bad Advice

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Gary Vaynerchuk is one of my favourite Entrepreneurs and in this video he explains why it’s so important to be real and truthful online

 


The Most Important Asset In Your Business…

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A few days ago I received an email proclaiming that I was going to make money in the next 60 minutes, guaranteed.

And you know what? It’s entirely possible to do that. Go post in forums that allow you to use an affiliate link in your sig file and you could make a commission in the next hour. And of course there are other ways, too.

So I thought, “Why not?” and I opened the email and clicked the link.

And what do I find? First, a video telling how awful it is that Internet Marketers are bombarded with “Click this and make money!” kind of nonsense. He’s ranting on about piling one falsehood on top of another to make a buck off of you.

Meanwhile there’s this red banner ticking the time down like some bomb is going to go off if you don’t whip out your wallet and send him your money immediately.

Okay, so far, so tolerated, but just barely. We’re all familiar with the, “Everyone else is trying to stick it to you but I’m the good guy you can trust” routine. It’s old, it’s tired, and I suppose it still works. I’m not even faulting the guy for that, or his ticking time bomb banner.

But then you scroll a little further and what do you see? A headline very similar to the one below (I’m not using the actual headline but this is close.)

 

New Software “Artificial Intelligence”

Rigs A Certain Website In Your Favor, Producing

OVER HALF A MILLION DOLLARS

in just 39 Hours

Your Only 2 Options:

  1. Be a part of it…
  2. Or Eat Our Dust

 

The real headline had red numbers over an inch tall in place of “Over Half a Million Dollars.”

There’s a good chance you saw this headline this week, along with a dozen more that could have been clones.

So here’s what we’ve got: A guy going on and on about how terrible these ridiculous promises are, while he’s making a ridiculous promise.

Who really, truly, honestly believes that…

  1.  There is a software that tampers with a certain MAJOR website and produces HALF A MILLION DOLLARS for you in 39 hours?
  2.  If this major website caught someone “rigging” them, they wouldn’t fix the hole and bring a lawsuit faster than you can say “Uh-oh?”
  3.  If there were such a software, it would be sold out in the open for a lousy 49 bucks?

This is where I normally close the page, and I imagine a LOT of other people close the page because who believes this crap?

But if you let the video play out, or continue reading the sales pages, eventually you come to the point: They’re just poking fun. Really they were hired by a big company whose name they cannot reveal to create a revolutionary software that blah blah blah.

So in other words, while you’re not supposed to believe everyone else’s nonsense, you are supposed to believe theirs.

But hey, let’s give them the benefit of the doubt and go to the Warrior Forum to see what others have to say about their product…

…so I go and check and guess what I find?

Bad BAD reviews from those who either a) purchased and tried to use this product or b) purchased a previous product from the same seller that didn’t come CLOSE to living up to the sales letter.

So what’s my point? Folks, in this business your reputation is EVERYTHING. If you don’t want to get shut down by Paypal or your merchant account, if you want to be in business a year from now (or even a month from now) you’ve got to cut the crap and simply tell it like it is.

Yes, you still sell. But you use the TRUTH to sell. And if you have a great product that people want and a great offer, then you really don’t need to do that much selling anyway.

Every time you’re about to do anything in your business, ask yourself: What will this do to my reputation? Enhance it or hurt it? If it can hurt your reputation in ANY way, then just say NO.


Building A Youpreneur Business Around A Personal Brand With Chris Ducker

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If you are building a business then the best way to do this is to build it around your own experiences


Achievable Goals: Smart goal setting and planning

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Happy New Year!
I’ve spent the last month working on setting realistic goals for my business for the next year.
You should be doing the same! Here’s some great advice on setting achievable goals.


What Causes Stress? How to identify the main causes of stress – For YOU!

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Stress is something that can affect us entrepreneurs. Dealing with it is very important but so is understanding what causes stress. Let me explain in this video: