The Most Important Asset In Your Business…

 - 

A few days ago I received an email proclaiming that I was going to make money in the next 60 minutes, guaranteed.

And you know what? It’s entirely possible to do that. Go post in forums that allow you to use an affiliate link in your sig file and you could make a commission in the next hour. And of course there are other ways, too.

So I thought, “Why not?” and I opened the email and clicked the link.

And what do I find? First, a video telling how awful it is that Internet Marketers are bombarded with “Click this and make money!” kind of nonsense. He’s ranting on about piling one falsehood on top of another to make a buck off of you.

Meanwhile there’s this red banner ticking the time down like some bomb is going to go off if you don’t whip out your wallet and send him your money immediately.

Okay, so far, so tolerated, but just barely. We’re all familiar with the, “Everyone else is trying to stick it to you but I’m the good guy you can trust” routine. It’s old, it’s tired, and I suppose it still works. I’m not even faulting the guy for that, or his ticking time bomb banner.

But then you scroll a little further and what do you see? A headline very similar to the one below (I’m not using the actual headline but this is close.)

 

New Software “Artificial Intelligence”

Rigs A Certain Website In Your Favor, Producing

OVER HALF A MILLION DOLLARS

in just 39 Hours

Your Only 2 Options:

  1. Be a part of it…
  2. Or Eat Our Dust

 

The real headline had red numbers over an inch tall in place of “Over Half a Million Dollars.”

There’s a good chance you saw this headline this week, along with a dozen more that could have been clones.

So here’s what we’ve got: A guy going on and on about how terrible these ridiculous promises are, while he’s making a ridiculous promise.

Who really, truly, honestly believes that…

  1.  There is a software that tampers with a certain MAJOR website and produces HALF A MILLION DOLLARS for you in 39 hours?
  2.  If this major website caught someone “rigging” them, they wouldn’t fix the hole and bring a lawsuit faster than you can say “Uh-oh?”
  3.  If there were such a software, it would be sold out in the open for a lousy 49 bucks?

This is where I normally close the page, and I imagine a LOT of other people close the page because who believes this crap?

But if you let the video play out, or continue reading the sales pages, eventually you come to the point: They’re just poking fun. Really they were hired by a big company whose name they cannot reveal to create a revolutionary software that blah blah blah.

So in other words, while you’re not supposed to believe everyone else’s nonsense, you are supposed to believe theirs.

But hey, let’s give them the benefit of the doubt and go to the Warrior Forum to see what others have to say about their product…

…so I go and check and guess what I find?

Bad BAD reviews from those who either a) purchased and tried to use this product or b) purchased a previous product from the same seller that didn’t come CLOSE to living up to the sales letter.

So what’s my point? Folks, in this business your reputation is EVERYTHING. If you don’t want to get shut down by Paypal or your merchant account, if you want to be in business a year from now (or even a month from now) you’ve got to cut the crap and simply tell it like it is.

Yes, you still sell. But you use the TRUTH to sell. And if you have a great product that people want and a great offer, then you really don’t need to do that much selling anyway.

Every time you’re about to do anything in your business, ask yourself: What will this do to my reputation? Enhance it or hurt it? If it can hurt your reputation in ANY way, then just say NO.

Author:David

Leave a Reply

Your email address will not be published. Required fields are marked*

*

*